Isn't it amazing to think that Facebook, the king of social media platforms, is only 14 years old? Social media has become so ingrained in our daily lives that it's easy to forget that it's a relatively new phenomenon to sweep the world.
However, that hasn't stopped it from completely taking over our lives. So much so that some brands can effectively generate enough interest and traffic solely from their social media channels to successfully build enough revenue for exponential growth.
Kettlebell Kitchen, Apples for Oranges
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It really is exciting to see what well managed social media can do for you and your business.
It's also incredibly easy to get completely overwhelmed by the complexities which come with managing social media.
What platforms should I be on?
What on earth are influencers and how can they help?
What's a hashtag?
You can automate your posts? Huh?
Don't worry, and you're not alone. Many businesses understand the importance of having a social presence but often get stuck when trying to grow their social media accounts.
That's where we come in.
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As part of their process, KUB will conduct a social media discovery to discover all the intricacies of your brand. As part of the session they will:
Collect login details (to be held in a secure system called Keeper Security).
Suggest changes to profiles.
Identify the initial target audience.
Identify Features/Attributes/Benefits of your products and services.
Agree on a primary contact person who will manage any messages that need to be responded to by the company.
History of the business.
FAQ's of the business.
What are your top 3 benefits to using your business?
What are your top 3 stories from customers having used your business?
What is your call to action?
What whitepapers/videos/ecommerce options can you send to prospect?
Who is your target market?
Who is your typical buyer – job title, age, geography etc.
SMART goals of the business?
After the discovery session, KUB will get to work on their social media management service. As standard, KUB will:
Post content which is: Researched, sourced, curated and scheduled on LinkedIn, Instagram, Facebook, Twitter, Pinterest.
Manage your social media including engagement, likes, comments, direct messages & invites.
Provide monthly digital marketing reporting and analysis: This is to review your analytics and identify what’s working and what isn’t.
Provide additional content creation: They'll work together with you to create video’s and animations on a small scale to tell your story in a fun, educational tone which is on brand and engaging.
One of KUBs areas of expertise is with their Linked In lead generation service. This service is perfect if you're looking to build both you and your brands Linked In profile. As part of their Linked In service they'll:
Revamp your whole LinkedIn profile to resonate with your target customer.
Generate 400 new connections per month and contacted as a minimum.
Training to help you manage the conversations to generate leads.
Management of correspondents using LinkedIn messaging.
We'll let you in on a little secret; our social media management service is run by our excellent business partners KUB Digital Marketing. Their service covers a range of different areas to support your social media growth.
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